Google Trends Topics and 2014 Content Strategy
How does this affect your content and your SEO strategy? To rank for searches, content now needs to be more relevant to topics, to queries and questions that people ask the engine. The way content should have been treated all along: informative and enlightening. Keywords are quickly becoming less and less important. Being authoritative and educational about your topic is the new ranking mechanism.
Let this guide you while creating content for the next year. What topics do you want to be known for? That should be the nexus of your 2014 content.
No comments:
Post a Comment